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The Most Successful Product Formulations Start with a Little Elfin Magic and GREAT Ingredients!

What's the recipe for success in the food business? For Kellogg Food Ingredients Group customers, it's part quality, part service and part Elfin Magic.

Food manufacturers and processors compete in an unforgiving marketplace where consumers are at their most demanding, where more products fail than succeed. To capture the imagination of decision makers in the supply channel, as well as their tough customers, companies need a competitive edge - an ingredient for success.

Kellogg Food Ingredients Group partners have found that formula. They use quality ingredients from Kellogg and Keebler to transform ordinary products into extraordinary products. From whole and crushed cereals and cookies that Americans trust and enjoy in their own homes, to premium meals that complement so many recipes and applications.

Discover for yourself what a little Elfin ingenuity and a lot of GRRREAT ingredients can do for your new products and updated formulations.

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